Diesel - Be Stupid

For their Diesel Spring/Summer 2010 collection, they released their campaign "Be Stupid" to achieve the idea of taking risks.

It can be seen as a fun campaign which also featured a video, however to say to the general public to "be stupid" may encourage some stupidity. According to their posters, many of the "stupid" things shown in their posters is considered dangerous or inappropriate. With the slogans: "Smart may have the brains but stupid has the balls.", "Stupid is trial and error. Mostly error" and "Smart had one good idea and that idea

was stupid." and many more, it seems to suggest the public should take risks and be stupid because you have the courage to do it. Being stupid is something that normally does not end well for many people and can result to consequences, so to promote such a campaign is a concern for the younger generation who can take things like this seriously.