BiC - Helping Student Cheat Since 1945

This is an ad, which would entertain many young people, quite a concerning thing for schools and teachers for their students. It is as if BiC is promoting and allowing students to cheat in their school tests. As an ad, it is not common for people to read the small print because they are either passing by it or focusing on what they were doing originally. To see this, teachers would have to be extra cautious and protective.

The consequence to cheating has always been bad, so to take the risk is not right. I believe it could have been shown in a different way how BiC soft gel pens can be written on soft surfaces such as an eraser, where young kids write 'Yes' and 'No' on each side to one and flip it around. This could have had a better outcome, and still be successful in saying what they were trying to say...

#Pens #Bic #Cheating #Schools #softgelpens